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Burkes Outlet coming to Hobbs

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Officials at Florida-based Burkes Outlet plan to open a store in Hobbs, but details remain vague.

After the company posted on a construction bids website its intent to spend $1-3 million on construction in Hobbs, the News-Sun reached out for comment.

Lisa Herrmann, director of communications and community affairs for Bealls Inc., the parent company for Burkes Outlet, checked with her real estate experts before responding.

“It’s still really preliminary. They would prefer not to say anything until they have a lease signed and permits approved . They do not have any of that yet,” Herrmann said.

But the prospects look positive for sometime next spring.

“Details are forthcoming. Our research indicates the market is a very favorable demographic and we’re excited to become part of the Hobbs community, ” Herrmann said. “It looks like they’re tentatively saying April.”

Burkes Outlet is a privately held company owned by the founding family and its employees. With roots dating back to 1915, the Florida-based Bealls Inc. now operates more than 500 retail stores.

“Customers can find brand name apparel and accessories for the entire family at up to 70 percent off other stores prices every day,” according to the Burkes Outlet website. “In addition most stores carry shoes, home furnishings, gifts, and toys. Our stores are designed to serve customers of all ages and income levels. We pride ourselves in offering great assortments at great prices every day.”

While local speculation put the location in the former K-Mart building at Grimes Street and Bender Boulevard, Steve Lyon, an Albuquerque-based commercial properties broker who worked with finding retailers for that building, has his doubts.

“The property does not have the space to support Burkes,” Lyon said. “Maybe Burkes has a smaller format or they’re looking at a different property. I don’t know.”

The Burkes Outlet website emphasizes in a disclaimer note that the parent company Bealls Department Stores of Florida has no affiliation with the previous Bealls Department Store in Hobbs.

“Stores operated under the Bealls name located in (11 states in the western United States, including New Mexico) are managed and owned by Specialty Retailers, Inc. Specialty Retailers, Inc. is not affiliated with Burkes Outlet, with Bealls Outlet, or with Bealls Department Stores of Florida,” the website states.

Herrmann, the communications director, confirmed both Bealls brand names are family names, but there is no relationship, either by family or in business.

With regard to plans for other new national retail outlets coming to the former K-Mart building and the area in front of it, Lyon confirmed that project is ongoing, with T-Mobile expected to open its third Hobbs store in the newly constructed area in December.

Dunkin’ (formerly Dunkin’ Donuts) likely will follow suit early next year, Lyon said.

Other businesses planning to occupy the former K-Mart building are Marshalls, Famous Footwear, BootBarn, PetSmart and Ross Dress for Less.

Dunkin’ began in Quincy, Mass., in 1948, changed to Dunkin’ Donuts in 1950 and began franchising in 1955 and rebranded to Dunkin’ in 2018, to downplay the donuts. In December 2020, Inspire Brands Inc. concluded acquisition of the Dunkin’ Brands Group which included Dunkin’ and Baskin-Robbins.

Marshalls is a chain of American off-price department stores owned by TJX Companies. Marshalls has more than 1,000 American stores in 42 states and Puerto Rico, and 61 stores in Canada, according to online reports.

Famous Footwear is a nationwide chain of retail stores in the United States dealing in branded footwear, generally at prices discounted from manufacturer’s suggested prices.

PetSmart is a privately held American chain of pet superstores. As of 2020, PetSmart had more than 1,650 stores in the U.S., Canada and Puerto Rico. Its stores sell pet food, pet supplies, pet accessories, and small pets. Stores also provide various pet-related services.

Ross Stores, Inc., operating under the brand name Ross Dress for Less, is an American chain of discount department stores headquartered in Dublin, Calif. As of 2018, Ross operates 1,483 stores in 37 U.S. states, the District of Columbia and Guam, according to online reports.

Founded in 1978, the Irvine, California-based Boot Barn Holdings currently operates more than 250 stores in more than 30 states, covering two-thirds of the nation with boots and other western wear for both genders, according to Forbes Magazine. Currently, the nearest Boot Barn stores are in Midland and Odessa.

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